Adriana Tica has spent nearly two decades in marketing, building two agencies from scratch and working with more than 400 brands across dozens of industries. Semrush named her one of the world's top 100 content marketing influencers, but founders know her best for blunt, no-nonsense growth advice. She writes Strategic AF, a newsletter that pushes back against hype and shiny-object marketing.

After years of watching solopreneurs consume endless content without ever deciding anything, Adriana built The Council as the antidote: a place where members bring real business problems and leave with real answers. She runs it herself, showing up for Decision Clinics and private calls rather than handing it off to a team. Her own path, building profitable businesses without selling out or burning out, shapes what she teaches inside.