Amelia launched her first business at 21, landing her womenswear brand in 12 retailers within a year. But by Year Two, everything collapsed. Forced to shut down, she returned to the workforce, diving into sales as a Tech Headhunter. It was there she quickly realised the most efficient way to reach prospective clients was to market herself in the same way she marketed her business – using social media. This is how her journey in personal branding began.

Since 2018, she has amassed a following of over 300,000 and founded Klowt, a seven-figure agency that shapes personal brands for leaders, founders, and entrepreneurs worldwide. In 2024, Klowt launched their membership arm, Get Klowt—aiming to democratise personal branding by helping individuals scale their personal brand without the use of an agency.

From business failure to building an entirely new category of marketing, Amelia has proven that when you own your story, you own your success.