Augment was founded by lifelong friends Ariel Renous and Roy Wellner after they noticed a gap between what their business school professors taught and how business actually works today. Frustrated that traditional MBA programs rely on academic theory instead of real-world experience, they set out to build a practical alternative for the AI era.

The company partners with founders and operators from companies like YouTube, Waze, Wikipedia, Shazam, OpenAI, and Nike to teach real-world strategy, AI, and leadership skills. That partner network now powers Augment's global community of over 10,000 entrepreneurs and executives across 36+ countries.