Bookfox is a fiction writing brand that John Matthew Fox started in 2006 as a book blog. It has grown into a YouTube channel, ten courses in Bookfox Academy, and editing and coaching services for writers.

Fox holds an MFA from USC and an MA from NYU, and taught at the college level for a decade before focusing on Bookfox full time. Bookfox Lab brings his craft teaching together with a small team of coaches who work one-on-one with novelists.