Lily Walla

Hi, I'm Lily! I am a toddler mom and the Founder + CEO of Auggie.

I know first hand how much emotional energy and time we pour into researching products for our kids. We're juggling tabs, text threads, social groups and Google Docs to make choices from strollers to snot suckers to nannies and more. Auggie is the single platform for empowered parents to share recommendations, shop vetted products, and find community.

Embarking on the journey to create a brand that captures the essence of pa...