I’m Ashley Rogers, a retail strategist and founder dedicated to helping consumer brands break into and thrive on retail shelves. My career has been built on navigating the complexities of national retail, from pitch preparation to shelf retention, and I know firsthand what it takes to build relationships with buyers and scale successfully. Through Retail Row, I’ve created a community that turns insider knowledge into actionable steps for founders at every stage.

My passion is translating the unspoken rules of retail into clear playbooks that founders can actually use. I believe in building businesses that scale smart—not just fast—by combining industry insight with practical tools, real conversations, and ongoing support. With Retail Row, my mission is to equip you with the confidence, resources, and strategies to win in retail without wasting time or opportunity.