Che Willis is the founder of Wealth is a Journey, a financial education platform built from his own family's path to becoming debt-free. Over more than 18 years of marriage, he and his wife paid off their home, cars, credit cards, and student loans, an experience that shapes how he now helps other families rethink money.

That journey led Che to launch the Wealth is a Journey podcast, where he talks through budgeting, saving, and investing with his guests, and to start the Wealth Builders Community for people who want support along the way. His approach favors practical, judgment-free guidance over generic advice, helping members build a plan that fits their actual life rather than someone else's.