Crystal Miller Lay is the founder of The Exchange, a professional community built for leaders across employer branding, talent acquisition, and people strategy. With over two decades of experience advising global brands on talent marketing and workforce transformation, she established The Exchange to create a collaborative space for practitioners, researchers, and leaders shaping the future of work. Crystal brings her expertise in employer branding, HR tech, and communication strategy to foster conversations that connect data, practice, and innovation across industries. Her work reflects a commitment to human-centered talent practices, evidence-based insight, and peer collaboration.