I’ve spent my career working alongside CPG founders who are building brands in one of the most competitive categories in the world. From early-stage product launches to navigating retail, growth, and operations, I’ve seen firsthand what actually moves the needle—and what quietly holds brands back.

Today, I focus on helping founders cut through noise and make confident, informed decisions as they scale. I’m passionate about practical strategy, founder-to-founder learning, and building systems that support long-term, sustainable growth in CPG.