Dean Lester is the founder of Bravestar Performance and a certified performance coach whose career spans elite youth athletics, professional sports, and the 2019 and 2023 Rugby World Cups. His journey into holistic coaching was shaped by his own battles with injury, mental health struggles, and recovery -- experiences that convinced him true performance is never just physical. It encompasses the mind, body, and spirit working together. Dean partnered with co-founder, and brother-in-law Chris, a lifelong sports enthusiast and former competitive athlete, to take this philosophy to a wider audience. What began as a gym wear apparel venture, naturally evolved into an online community where stories of resilience, accountability and support are shared and nurtured.