Des O'Neill has spent 26 years working in and alongside accounting firms of every size, from the Big Four down to small independent practices. That range of experience gave him a close-up view of what actually holds firm owners back from profitability and a sustainable pace of work.

He is also the founder of the OmniPro Group and CPDStore, and today serves as managing director focused on strategic development across practice support, tax and legal, and corporate finance. ProfitPro is his newest venture, built around a practice management blueprint designed to help principals and partners build less stressful, more rewarding firms.