Erin Henry is the founder of Club BTCPIK, part of the Chillpreneur Company she started in 2019 to help entrepreneurs build profitable businesses without the hustle. After eight years running a multi-million dollar coaching business, she noticed her audience responded most to conversations about identity and self-concept, not tactics.

That shift led her to create BTCPIK, Becoming The Coolest Person You Know, a personal brand and confidence philosophy she now teaches through Club BTCPIK. She also hosts BTCPIK Radio and has built an audience of more than 200,000 across YouTube and Instagram by sharing her own journey with self-trust and self-esteem.