FINNY is a New York-based company that offers an AI growth platform for financial advisors and is backed by Y Combinator. The product is positioned as an organic growth engine that supports advisors from first contact through closing a client. It scans millions of households for signals such as a new home, a job change, an inheritance, or a retirement, then ranks prospects with a proprietary FINNY Score based on likelihood to convert. The platform also drafts brand content, including LinkedIn posts and market updates, in an advisor's own voice. FINNY was named a Wealthies 2025 winner for Marketing and Lead Generation and earned Best in Show at Morningstar's annual fintech showcase. It is SOC-2 Certified and offers compliance protection for financial advisors.