Small businesses and solo builders deserve the same strategic firepower as the Fortune 500. After years in corporate, we left to change that, doing work where the impact is visible and the people are real. That's why we built Friend Group and created the Effective Immediately community.

We're a business strategist and a service designer whose skills turned out to be two sides of the same coin. One works the numbers, the other works the people, and we both come from operations, so we're big on human workflows that don't make you want to pull your hair out.

Whether you're growing something or just working up the nerve to start, we're here to build alongside you.