MKTG WMN is a community for women and non-binary marketers navigating inequity, leadership gaps, and misunderstood work.

As a marketer herself, founder Gabrielle Dalvet repeatedly saw the same pattern play out: marketing is a predominantly women-led function, yet executive teams and boardrooms remain overwhelmingly male. Women and non-binary marketers are more likely to be underpaid, promoted more slowly, and steered toward “fluffier” work that lacks revenue ownership or decision-making power.

She also saw marketing consistently misunderstood by non-marketing executives. When organizations struggle with product-market fit, unclear strategy, or weak leadership, marketing often becomes the scapegoat — leading capable, high-performing marketers to question their own abilities.

MKTG WMN was co-founded by Gabrielle alongside Natalie Cantave to address these structural challenges by creating a space centered on transparency, shared knowledge, and real career progression.