IDesign is a software architecture consultancy and training company built around the IDesign Method, developed by Juval Lowy over almost three decades of designing systems across numerous industries and teams. The company pioneered early advocacy for service-oriented and microservices architecture more than two decades ago.

Through IDesignU, IDesign brings that same method to architects, project leads, and senior developers via the Architect's Master Class, a flagship program that shares accumulated lessons on how to lead software design, technology, and process.