iDivorciei was founded in 2019 in São Paulo by Helabora as a digital support network for people going through separation and divorce. The company built it around what it calls the comeback process: the practical and emotional work of rebuilding a life after a relationship ends.

iDivorciei describes itself as the largest hub of solutions for divorced people in Brazil, connecting members - who it calls Divors - with legal, financial, wellness, travel, and housing partners. With more than 440,000 divorces recorded in Brazil in a single year, the company was built to give this fast-growing group a dedicated place to find support and services.