Rad Talent was co-founded by Aubrey Martindale and Tori Halford, alongside partner Tanner Halford—a leadership team rooted in entrepreneurship, creative growth, and strategic brand development. Aubrey brings experience in business administration and scaling ventures, combining strategic vision with hands-on execution.

Tori transformed her own content creation into a seven-figure personal brand, demonstrating deep knowledge of digital influence, income diversification, and audience engagement.

Tanner’s background in sales and business development adds operational strength to the leadership, ensuring the company advocates for creators not just creatively but commercially. Together, they built Rad Talent with the mission of helping digital creators grow intentionally, build meaningful long-term careers, and stay true to their authentic voice while navigating partnerships and brand growth.