Jason Hayes has spent over 12 years transforming the car wash industry as a leadership coach and consultant. His approach centers on a simple philosophy: leverage the subconscious mind, the most powerful motivator in business, to build the foundation for competitive leadership, seamless sales, and lasting customer connections.

Before coaching, Jason worked as a site manager and car wash operations expert, giving him a ground-level view of what owners face day to day. He has since logged over 10,000 coaching hours with professionals and executives, is a recognized ICWA speaker, and founded both Subcon Sales and the Car Wash Club to help in-bay and tunnel owners scale with proven strategy and support.