I’m Flo von Stuchrad, founder of the Future of Sports Collab Club, a platform that brings together passionate athletes and brands from the sports industry. With over two decades of experience in the outdoor sports market, brand development and special interest media, I co-created the Collab Club to help develop, test, and refine new, forward-looking products. Club members are able to evaluate upcoming products as members of the jury for industry leading product awards. They can also participate in special community events around sports industry gatherings. My goal is to create a space where outdoor enthusiasts contribute to the development of innovative sports gear and create insight into what consumers truly need.