Jon Benson is the founder and CEO of BNSN and the inventor of the Video Sales Letter — a format he introduced in 2006 that has since become one of the most widely replicated sales frameworks in digital marketing. With over $1 billion in attributed copy sales, Jon is widely regarded as one of the most influential figures in the history of direct response marketing.

A pioneer in applying AI to copywriting, Jon has spent years developing systems and tools that make high-converting copy faster and more accessible for marketers, founders, and creators at every level. BNSN represents the culmination of decades of hands-on experience writing, testing, and scaling copy across virtually every industry and offer type.