Karan Sood is a pricing strategy and commercial excellence professional who spent his career noticing that pricing practitioners had no dedicated space to develop their craft. Other functions had strong professional communities; pricing didn't. That gap led him to build one.

He created PricingTribe to give pricing professionals a place to benchmark their skills, learn from peers who have solved similar problems, and grow from tactical execution toward commercial leadership. His focus is on practical capability-building rather than theory.