Katharina Paoli Brunat is a pioneer in applied behavioral science with a specialized focus on environmental sustainability. She has spent over a decade designing "nudges" that encourage people to make greener choices in their daily lives without restricting their freedom of choice. Her professional background includes working closely with municipalities and large corporations to implement data driven behavioral interventions that stick. She is a frequent speaker on how small changes in choice architecture can lead to significant and measurable climate impact. Her work is recognized for its ability to combine psychological theory with practical digital tools to drive meaningful change. She is dedicated to helping organizations transition from awareness to action through the power of behavioral insights.