Hey there! I’m Katie Hunt, founder of Proof to Product® and a business advisor to product brands who want to build sustainable, profitable businesses with less overwhelm.

I launched my product brand in 2008 and founded Proof to Product in 2011 after realizing how little practical guidance existed for creators trying to price correctly, sell wholesale, and grow without burning out. Since then, I’ve consulted with tens of thousands of product entrepreneurs — from early-stage makers to established brands selling to hundreds of retailers worldwide.

I hold two MBAs (marketing and finance), but my deep expertise comes from nearly two decades in the product industry, working alongside business owners as they navigate pricing, production, sales negotiations, systems and leadership.