Lolita Carrico is a certified nutritionist, cookbook author, and content creator who teaches women over 40 to eat smarter, not less. She has built a career around wellness and content creation for women navigating midlife with confidence, combining nutrition expertise with an engaged audience across multiple platforms. In addition to being a successful content creator for over 20 years with an audience of more than 400,000, Lolita has also been working in the digital marketing space with platforms and brands as an agency owner since the early 2000s.

Lolita founded The Prime Collective to give new & experienced women creators a home of their own: a membership community and agency built exclusively for women over 40. Through the Prime Collective, she helps members develop robust careers as content creators through multiple revenue streams and by connecting them with brands specifically looking to work with this influential demographic.