In 2013, I launched a newsletter with no audience—just a commitment to keep showing up. That humble beginning evolved into You Are The Media (YATM), a vibrant community for marketing misfits who prefer building genuine connections over chasing algorithms and paid ads.

YATM is grounded in values of interdependence, creativity, curiosity, and support. Our guiding principle: All of us is better than one of us.

Over the years, YATM has grown beyond a newsletter. We've hosted live events, workshops, and even played board games together, fostering a space where creativity thrives and community bonds strengthen. This journey has opened doors for me to speak, teach, and collaborate internationally, all while staying true to the belief that consistent, authentic engagement builds lasting relationships.

Through YATM, I aim to help you promote yourself and your business on your own terms.