I’m Max Mitcham, founder and CEO of Trigify.io, and for over a decade I’ve worked across social intelligence, sales-tech and automation to help B2B teams become far more intentional in their outreach. My journey includes building systems at firms like Meltwater before launching Trigify in 2023 with the mission to turn social signals into actionable pipelines. I believe the old model of blasting large lists is broken, the future belongs to teams that act when a person already shows interest. I build and share frameworks that embed AI agents, workflows and social data into growth engines.

As a builder-in-public I publish my weekly newsletter and host a community called The Network Effect for modern GTM professionals to learn, share and scale together. My aim is to empower you not just to use a tool, but to adopt a mindset: track real signals, respond in real time, automate where it makes sense, and keep the human connection. If you’re ready to move from activity to intent-driven growth,