Mitch Asser is an Australian entrepreneur and the founder of BigMoves.io, an AI automation agency and community designed to help content creators and entrepreneurs streamline their businesses using tools like ChatGPT and Make.com. He launched BigMoves after a pivotal moment in his previous business, where he had to downsize significantly. This challenge led him to explore AI-driven solutions, enabling him to automate tasks such as content creation and product management without rehiring the team members he had lost.