Sera Murphy is a Korean-American personal stylist and sustainable fashion expert based in Singapore, with over 20 years of experience across retail, merchandising, buying, and planning in cities including San Francisco, Los Angeles, New York, Hong Kong, and Singapore. A graduate of the Fashion Institute of Design and Merchandising (FIDM), she built a career in the fashion and retail industry before founding The Reoutfitter in 2021 after becoming a mother and overhauling her relationship with clothing and identity. Sera is a passionate advocate for preloved and circular fashion, drawing on her background as a luxury stylist who personally sources many of her own pieces secondhand. She helps women in Singapore shop more intentionally and discover their personal style through a values-led approach.