Myra Perez is the founder of Project Poderosa, a wellness organization built to empower Latina women through fitness, nutrition, and community. Based in San Antonio, Texas, she created Poderosa around the belief that wellness should honor cultural identity rather than ask women to set it aside.

Myra leads with the philosophy of Empower, Educate, Motivate, drawing on her team's combined decades of experience in health and fitness. Her mission is to help Latinas build confidence and lasting healthy habits while staying rooted in their culture and community.