I’ve spent my life at the intersection of music and digital culture — first as a MySpace musician where I built my earliest audience, and later as a creative strategist shaping digital identity for emerging and major artists alike. My career led me to roles including Creative Director at Sony Music Entertainment and Head of Digital Engagement Creative at Pizza Hut US, where I mastered viral content, audience growth, and branding from both sides of the industry.

Today, I’m the founder and CEO of AUSTERE and Artist House, where I help artists, managers, and music professionals unlock powerful approaches to branding, marketing, and community building in an evolving digital landscape. I believe that every artist deserves a distinct visual identity and a strategy that turns attention into sustainable growth. Through my work, I strive to make industry-level expertise accessible and actionable for creators at every stage.