Nick Miller spent his career on the media-buying side of marketing, rising from managing individual ad accounts to running the Google ad division at a top-tier agency and eventually becoming Head of Traffic, where he oversaw more than $200 million in paid media spend across more than 40 brands. Along the way he personally managed over $30 million in ad budgets ranging from $200 a day to $60,000 a day.

That experience showed him a gap: most media buyers optimize for ROAS but rarely connect their work to a business's P&L, margins, or cash flow. He founded Move the Needle to close that gap, teaching marketers and agency operators the financial fundamentals that connect their campaigns to real business outcomes.