Nicole Eldridge spent years as a teacher before shifting her career toward digital marketing, eventually building deep expertise in Facebook and Instagram advertising for small businesses. That classroom background shapes how she teaches today, breaking down ad strategy into clear, repeatable steps rather than jargon-heavy tactics.

Nicole has managed ad budgets ranging from as little as $150 a month to as much as $50,000 a month, giving her firsthand insight into what works at every stage of a local business's growth. She created Hometown ADvantage to give small business owners the same strategies she uses with clients, without needing to hire an agency.