Pete Howroyd is the founder of TLP Collective, a global community bringing together people working in loyalty, brand, and customer experience. Built on the belief that most industry conversations are too surface-level, TLP Collective creates space for more honest, practical, and useful discussions.

Pete’s focus is on loyalty strategy, community-led growth, and real-world application over theory. He believes the best ideas come from shared experience, not presentations or frameworks. Through TLP Collective, he connects practitioners who want to challenge thinking, solve real problems, and build brands that people actually want to stay with.

The aim is simple: less noise, more substance, and a place where conversations actually go somewhere.