Peter Syme is a Strategic Travel & Tourism Advisor, podcast host, speaker, and adventure specialist who has spent his career at the intersection of travel, digital transformation, and entrepreneurship. Trained at the Royal Military Academy Sandhurst, Peter brings a disciplined, strategic mindset to an industry that often operates on instinct alone. He has advised travel startups, led digital transformation initiatives, and run his own adventure travel companies across multiple markets.

As a co-leader of Tourpreneur, the world's largest community for tour operators, Peter is known for translating complex business and technology trends into practical, actionable strategies that operators of all sizes can apply. Peers in the industry describe him as the closest thing to a crystal ball in travel — direct, empathetic, and deeply invested in helping tour businesses thrive in a rapidly changing world.