Peter Wilken is an award-winning brand strategist, author, and speaker with over 25 years of experience working with the world's leading brands. He served as Head of BBDO Asia Pacific and led agencies for Leo Burnett and Ogilvy, working with five of the world's top 10 brands across Europe, Asia, and North America. He co-founded and sold one of the first specialist brand consulting firms, The Brand Company, and is one of the few strategists to win a Cannes Gold Lion. Peter is the creator of Brand Centered Management™ and the proprietary Brand DNA methodology, and is the founder of the Lighthouse Brand Strategy Academy.