BETTER is an exclusive membership where athletic leaders implement science-backed culture and performance systems alongside peers who share their ambitions. Through monthly live coaching calls and focused Q&A sessions, you’ll receive direct guidance from Kevin and guest experts to tackle your most pressing challenges. Our concise playbooks and templates remove ambiguity—ensuring you can apply insights immediately and confidently.

Inside the community, you’ll unlock in-depth courses on culture design, resilience training, and tactical planning, each paired with real-world case studies and downloadable tools. You’ll engage in small-group “Playbook Labs” for hands-on practice and peer feedback, and access an ever-growing resource library o...