Access proven leadership systems, expert coaching, and peer accountability.
BETTER
The BETTER Community is an exclusive membership where athletic leaders from every level of sport receive science-backed culture and performance systems to level up their mindset, leadership and performance. Through monthly live coaching calls and focused Q&A sessions, you’ll receive direct guidance from Kevin DeShazo and Seth Kindig, consultants to some of the top teams in the country. Our concise playbooks and templates remove ambiguity - ensuring you can apply insights immediately and confidently, no matter your level of sport.
Inside the community, you’ll unlock in-depth courses on becoming better leaders who build championship culture, each paired with downloadable team exercises. You’ll engage in monthly small-group discussions for...
Outcomes
- Quickly implement proven playbooks for immediate results
- Elevate your team’s culture and boost performance
- Build stronger leadership confidence and presence
- Expand and connect with a powerful professional network
What's included?
Monthly Live Coaching Calls
Interactive sessions with Kevin, Seth and other sports leaders.
In-Depth Playbooks
Step-by-step frameworks for culture, resilience, communication and performance.
Resource Library
Downloadable templates, checklists, and video tutorials.
Weekly discussions and exercises
Each week we put a new exercise in based on the leadership tool we are focused on that month.
Courses
Culture Playbook
2 sections • 12 lessons
Who is this for?
- High school and collegiate coaches
- Athletic directors and program managers
- Coaches seeking structured, results-driven support
About the creator
Kevin DeShazo
Athletic Leadership Coach turned Community Builder | Founder of BETTER
I’m Kevin DeShazo, and after two decades coaching at the high school and collegiate levels, I recognized that athletic leaders needed more than theory—they needed proven systems and peer support. Leveraging my experience as an Athletic Director and h...
