Learn how to use quizzes to attract the right kind of leads to your business.
Online Business Liftoff Community - Generate More Leads
Using a quiz to attract leads gives your business a powerful edge. First, it helps you attract people who genuinely want what you offer—and who are ready to invest in your help.
A well-crafted quiz also gives you the opportunity to address objections up front, helping you build trust faster and more naturally.
But perhaps the most overlooked advantage is the insight you gain. A quiz gives you valuable data directly from your leads—data that helps you understand what they actually need, not just what you think they do. That kind of clarity makes it easier to serve them well and grow your business with intention.
Outcomes
- Learn how quizzes can help you do deep market research
- Understand the difference between a quiz and a survey
- Understand how to structure your quiz questions correctly
- Get clarity on which type of quiz will work best for you
- Know what tools you'll need and how to set them up
What's included?
Business Growth Collective
A dynamic community of entrepreneurs, business owners, and market researchers—united by a shared focus on using quizzes to attract high-quality leads, uncover customer insights, and fuel smarter, data-driven growth.
The Quiz Creators Course
In the "Quiz Creators" course, you'll discover the secrets to creating a quiz that converts cold traffic into leads (without you having to do extra work for every lead).
AI Prompt Generator for Quizzes
Use AI-generated prompts to quickly craft relevant, engaging quiz questions—saving time and boosting lead conversions.
Who is this for?
- Entrepreneurs and small business owners with an existing business who want to increase the number and quality of their leads
- People who have tried to use quizzes for lead generation in the past, but couldn't figure out how to make them work
- New business owners who want to learn how to use quizzes to do deep market research and understand their customers better
About the creator
Trudy Rankin
Online Business Strategist, Coach and Mentor, Lead Gen Quiz Funnel Expert
Attracting the right leads is a challenge many business owners face when trying to grow their business. I help service-based business owners find more of the right leads—without overwhelming them with extra tasks or demands on their time. And I prov...


