Roofing & Solar Reform Alliance
A values-based alliance reforming the roofing & solar industry.
RSRA (Roofing & Solar Reform Alliance) is a value-aligned community of contractors who think outside the box, solve daily challenges together, and find better ways to grow their companies. We're the minority. The misfits, outliers, and rebels who are disgusted by the mainstream roofing industry. And we're on a mission to STOMP the scum out! We share our winning secrets to dominate in today's unpredictable and fast-changing times while standing for what's right.
Within RSRA you'll have access to sales training systems, 2-5 weekly training sessions, the use of our endorsement, access to members-only events, and tap into the most powerful AI mind in the roofing industry. Members from coast to coast doing $2M/yr to over $150M/yr connect, co...
Outcomes
- Provide a sales experience homeowners love
- Learn systems and processes to grow your company
- Winning trust and sales using our powerful endorsement
- Create a sustainable, accountable industry movement
What's included?
Member Pledge & Public Accountability
Sign our Membership Agreement which includes a Mutual Non-Disclosure Agreement and agree to our values that homeowners can see.
Training & Workshops
Join live interactive Sessions 2-5 times per week plus on-demand access to The Roof Strategist and Roof With Solar Sales System®.
Peer Community & Coaching
Connect with Members in private discussion boards, Owners Roundtables, and The Room—our exclusive 2-day annual event.
Consumer Trust Tools
Use RSRA Endorsement badge, done-for-you presentations, Sniff Out The Scum guide, and appointment/pre-sell/rejection tools.
Who is this for?
- Roofing & solar contractors who are building companies the right way
- Leaders who think outside the box and value collaboration
- Forward-thinking visionaries who want a first-mover advantage in our fast-changing world
Adam Bensman
Founder & Visionary Behind RSRA
Adam Bensman, known as The Roof Strategist, is a roofing sales expert, best-selling author, and industry advocate. He hosts the the #1 YouTube Channel and Podcast for sales and business development in the roofing industry. Bensman is the best-selling...
Learn more
