Spec Up
Spec Up helps marketing and sales professionals specifically in the building products industry
Spec Up membership helps building products professionals be more effective in their roles.
Spec Up is the membership based knowledge community for marketing, sales and executives in the building products industry.
Member benefits include:
Build knowledge through Spec Up guides and resource
Attend webinars that help you address specific industry issues
Be connected to like-minded peers across different product categories
Take advantage of upskilling through our Spec Up Academy courses
Engage with content delivered across a full year rather than a single day conference
Improve your effectiveness by better understanding your target audience
Take charge of your career development and build your own case for promotion
Outcomes
- Understand your key audience in detail
- Know the common mistakes to avoid
- Improve your effectiveness
- Develop a network across product categories
What's included?
Spec Up Guide For Architect Friendly Websites
This guide covers 14 principles to consider when creating or adapting a product website for an architect audience.
Spec Up Specification Reps Guide to Architectural events
The Spec Up Guide to Architecture Events is for Specification Representatives to get a better understanding of how architects think. It covers the various types of industry events and modes of operation for reps.
Spec Up Guide to Promotional Gifts
This guide provides some suggested principles along with a small catalogue of real examples of promotional gifts for architects.
Spec Up Case Study Checklist
A checklist to make sure that you are presenting case studies effectively.
Architects use of social media research
Spec Up research into what social media platforms are architects using, how often are they there, and what are they using these platforms for.
Spec Up marketing strategies, tactics & research
Detailed marketing approaches and ideas that can help you succeed.
Spec Up Lunch and learn webinars
Our webinars cover various critical marketing topics such as product substitutions, social media and CPD.
Courses
Spec Up Academy Course 101
8 sections11 lessons
Who is this for?
- Marketing professionals in the building products industry
- Sales and business development professionals in the building products industry
- Specification Representatives
- Executives of building products companies
- Marketing students looking to enter the building products sector
Michael Smith
Spec Up Founder / Architect
Michael Smith is a practicing architect and founder of Spec UP and has multiple roles across the architecture and media industries. Michael is a director of andever, an award-winning boutique architectural practice located in Carlton Victoria. With...
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