Spec Up 101: Understanding Specifiers and Construction
Introduction into the building industry for marketing and sales professionals in building products
Are you a marketing or sales professional who is new to the construction industry?
Our online course will get you up to speed fast!
Unlock the Key to Success in the Building Products Sector
Spec Up 101 is the ultimate introductory course designed to help you quickly get up to speed on the essentials of working with architects, specifiers, and the building products sector.
This course is built for an Australian audience, but has significant content that is applicable internationally.
Outcomes
- Master construction industry knowledge
- Understand specifiers and architects essentials.
- Explore project phases and key milestones
- Understanding Architectural Culture
- Identify top marketing channels in Australia.
What's included?
Presentation from a practicing architect explaining the industry in detail
Understand the processes, concerns and common pain points of architects
Additional reading and relevant website links
Leave with actionable tips and valuable resources to help you get ahead in your role.
Certificate upon completion
Demonstrate your commitment to gaining critical industry knowledge
Courses
Understanding Specifiers and the construction industry. Spec Up Academy 101
10 sections14 lessons
Who is this for?
- Marketing professionals working in building materials sector
- Sales professionals working in the building materials sector
- Marketing or sales professionals new to the construction industry
- Marketing students looking to work in building products companies
- Global building product executives wanting to understand the Australian context.
Michael Smith
Spec Up Founder / Architect
Michael Smith is a practicing architect and founder of Spec UP and has multiple roles across the architecture and media industries. Michael is a director of andever, an award-winning boutique architectural practice located in Carlton Victoria. With...
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