The Profit Flywheel™
Ongoing strategy, structure & support to scale what’s working and compound your business growth.
Designed for business owners who are ready to move faster and scale smarter, the Profit Flywheel is our ongoing coaching and implementation program built around the 12 Profit Levers the most successful companies have dialed in. This isn’t just about learning new strategies. It’s about mastering them, applying them & stacking wins that compound over time.
Inside the Flywheel, you get continuous access to everything in The Profit Community, plus:
✅ Weekly Live Strategy Sessions led by expert coaches who break down each of the 12 Profit Levers
✅ Weekly Live Momentum Calls to stay accountable & focused
✅ Weekly Return & Report Calls and Document & Declare Spaces for real-time feedback & coaching
✅ Weekly 1% Kaizen Challenges for small but s...
Outcomes
- Develop systems for strategic growth that scales
- Build sustainable and predictable profit models
- Execute plans with accountability and support
- Gain the confidence and freedom to get back to what matters
What's included?
The Profit Flywheel Community
This isn’t just a place to talk shop; it’s where strategy meets execution, and momentum becomes the new baseline. You’ll be surrounded by like-minded entrepreneurs who are as committed to growth, clarity, & action as you are.
Weekly Live Strategy Sessions
Expert-led calls walk you through each of the 12 profit levers. You’ll get clear breakdowns and real examples of how to apply each lever to your business. No guesswork; just strategies that move the needle.
Document & Declare
This is where you lock in what you’ve learned and commit to action. Recap key takeaways from Strategy & Momentum Calls, then declare your next move. When you write it down and share it, you don’t just learn it, you own it.
The Break Room and The Workshop Spaces
Spaces for sharing real wins, challenges, and conversations that matter. Real-time problem-solving. Bring your questions, get feedback, and move your business forward without waiting.
Weekly Live Momentum Calls
These tactical calls help you prioritize the right moves and stay dialed in on what matters most. It’s a chance to refocus, recalibrate, and recommit to your goals every single week. Led by Craig.
Weekly Live Return & Report Calls
These calls are your chance to check in, report what’s working, and adjust what’s not. They’re fast, focused, and designed to keep you honest and accountable to your own growth.
Weekly 1% Kaizen Challenges
Small, consistent improvements lead to massive gains. Each week, you’ll get a simple challenge designed to spark movement and momentum in your business. It’s all about stacking small wins that compound into big results.
Profit Acceleration Assessment
After completing all 12 weeks, you’ll unlock the Profit Acceleration Assessment; a self-guided walkthrough with Craig that delivers a customized roadmap and action calendar to implement every profit lever in your business.
Who is this for?
- Business Owners
- Small Business Owners
- Entreprenuers
- Start Ups
Craig Laughlin Jr
From Burnout to Breakthrough: Guiding Business Owners from Chaos to Clarity & Profit
"The business crumbled. The marriage ended. I lost connection with the people who mattered most. I told myself I was doing it for them, but the grind kept me from being present, and the cost was higher than I ever imagined. What if your business coul...
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