The Way UP Community
The first online community in Morocco where you build, and scale your business.
The Way UP is a fresh breeze in Morocco’s entrepreneurial landscape.
A platform that ends the “founder-in-isolation” era and replaces the usual “figure it out on your own” with a powerful trio: laser-focused knowledge, hands-on mentors, and a community that never lets anyone fall behind. This isn’t another generic course library; it’s a playground where every member is pushed to turn ideas into brands that matter—whether that’s an e-commerce store, a digital service, or a personal brand built for the global stage.
What truly sets The Way UP apart is the human chemistry: a feed where one WayUper proudly shares their first sale, another posts this week’s failure and the lessons learned, and Hot Seats where we tear down—and rebuild—a membe...
Outcomes
- Build a rock-solid, sustainable business model—step by step.
- Create a standout brand for products and services.
- Generate extra income with our Side Hustle Program.
- Build a personal brand that sells for you.
- Level-up monetizable soft and hard skills.
- Forge powerful connections and expand your pro network.
What's included?
Access to Morocco’s #1 Business Community
Join a thriving ecosystem of founders, creators, and freelancers across 40 countries. We move forward and celebrate victories, together.
Weekly live sessions & masterclasses with top experts
Every week, hands-on practitioners (e-commerce, marketing, AI services, branding, finance…) share frameworks, case studies, and live Q&A to accelerate your learning curve.
24/7 access to on-demand courses and trainings
A growing library of video modules, summaries, and workbooks so you can learn at your own pace, anytime.
Exclusive resources and practical toolkits
Continuous drops of templates, checklists, and documents—everything you need to turn theory into action in a few clicks.
Bootcamps and intensive programs
Three-month Summer Bootcamp plus fast-tracks in e-commerce, personal branding, or services—full immersion to lay rock-solid foundations.
Discussions, knowledge-sharing, and peer support
Topic forums, Member Hangouts, My Story sessions… plenty of spaces to swap numbers, doubts, and best practices with zero filter.
Private online and offline events
Exclusive gatherings—virtual and in-person—closed-door workshops and meet-ups to network and forge strong partnerships.
Networking and collaboration opportunities
Find a tech partner, supplier, or first client within a rapidly growing network of WayUPers eager to collaborate.
Action-driven challenges
Business Model Challenge, Side Hustle Sprint, Product Launch Week… deliverables, community feedback, and gamification keep you on track.
Replay access to every live and masterclass
Missed a session? Replays remain available for several weeks so you can rewatch, take notes, and implement.
Who is this for?
- Aspiring entrepreneurs exploring their first business idea.
- Early-stage founders seeking guidance to move from concept to execution.
- Side hustlers balancing a full-time job while building something new.
- Growth-minded business owners ready to scale with strategy and support.
- Curious learners eager to connect, collaborate, and grow in community.
Nassima Chorfi
Serial Entrepreneur - Business Mentor - Investor
I’m Nassima Chorfi, serial entrepreneur, business mentor, and content creator. For more than a decade I’ve built my path off the beaten track. Early steps in e-commerce led me to launch several ventures that have grown into multi-million-dollar bran...
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