A wine club for curious drinkers who want to explore the world's most overlooked bottles.
unPINNED Wine Club Community
The UNPINNED Wine Club is built for people who are genuinely curious about wine and the diversity the wine world has to offer. Every month, a box of rare and underrepresented wines arrives at your door - wines from regions and grapes most people have never heard of made by small producers. Each shipment is built around a new theme, from Forgotten Grapes to Rebel Winemakers to wines shaped by war and resilience.
Beyond the bottles, this club is a space where curious wine drinkers can feel like they actually belong. You get the stories, the context, and the tasting guidance to understand what's in your glass - not just a label. The community brings together people who share that same curiosity, turning a solitary experience into something ...
Outcomes
- Discover rare wines from overlooked regions
- Learn to taste and talk about wine with confidence
- Explore wines from different countries every month
- Connect with other adventurous wine drinkers
- Understand the stories behind every bottle
What's included?
Monthly Themed Wine Box
A curated selection of rare and underrepresented wines built around a new theme each month, from forgotten grapes to women winemakers to war-torn regions.
Tasting Notes
Detailed tasting notes for every wine in the shipment so you know exactly what you're drinking and why it matters.
Food Pairing Ideas
Pairing suggestions included with each shipment to help you get the most out of every bottle.
Winemaker Stories
Inside stories of the people behind each bottle — who they are, where they come from, and why their wine deserves a spot in your glass.
Member Community
Access to a group of curious, adventurous wine drinkers to share discoveries, ask questions, and deepen the experience.
Who is this for?
- Wine enthusiasts who want to explore beyond the usual mainstream bottles
- Curious beginners who find the traditional wine world intimidating
- People who enjoy learning through experience rather than textbooks
- Gift-givers looking for something unique for the wine lover in their life
About the creator
Ashwin Muthiah
Founder of UNPINNED Wine Club and Bottle Shop | Sommelier & Wine Educator | 160K+ on Instagram
I'm a certified sommelier, wine educator, and documentary host who spent the past decade living in wine regions across the world - Georgia, Italy, Hungary, Serbia, and beyond - learning wine directly from the people who make it. I've led tastings on...
