1 Small Thing

Business outreach can be lonely and scary. So you just don’t do it. Or if you do, you stop when you get clients. And when they finish up, you find yourself in the same place. On repeat.

1 Small Thing is a business pipeline-building community of allies designed to support early/mid-stage business owners* to focus on the small, consistent actions that directly impact their opportunity pipeline.

It's not a ‘system'. 1 Small Thing is your practice space for taking action. Whether it's calls, emails, invites - it’s about getting your outreach done. It doesn’t have to be perfect or heroic. Just reaching out to one person counts. Research shows outreach is better done in community, because it's hard and support when you’re building your own thing is often missing.

New business is a numbers game, but we approach it together in a way that won't burn you out and have you lurching from the all too common feast to famine, or boom to bust (or burnout). You get your activity inputs done 1 Small Thing at a time - improving your chances of maximising your outcomes.

Put simply, we believe:

Pipeline = progress

Relationships = revenue

Conversations = conversions

There are also exercises and challenges in the community to help find clarity around offers, metrics, lead magnets, follow-up, etc. But that’s just content and we’re about practice.

*1Small Thing also works for authors, speakers and ecomm sellers seeking B2B partnerships and promotional opportunities.