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Align Therapy Shop

by Krysteena Wilson

Business coaching and community for mental health private practice owners

Community
Start and scale my business
333 members
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Align Therapy Shop is a business coaching platform and community founded by therapist-turned-entrepreneur Krysteena Wilson, designed to help mental health professionals build profitable private practices without relying on insurance panels. The platform offers a range of resources — from a free community (the Modern Therapist Club) on Circle to paid courses, a 90-day implementation program called the Private Practice Lab, and one-on-one coaching — all built around helping therapists confidently transition to private pay. Krysteena's flagship course, the Aligned Practice Blueprint, walks therapists through the entire process of setting up a therapy business in a matter of weeks, covering everything from systems and pricing to client acquisition. The Private Practice Lab is a structured 90-day program for therapists who are ready to stop depending on insurance and want a real, strategic plan to replace that income. Members of the free community gain access to Q&A sessions, peer connection, and the "oh thank god it's not just me" energy of a community that truly gets the therapist experience. Krysteena's own journey — from nearly quitting her career to hitting six figures — informs every part of the curriculum.

Outcomes

  • Build a profitable private pay practice
  • Reduce reliance on insurance income
  • Attract and retain ideal therapy clients

What's included?

  • Modern Therapist Club

    A free Circle community for therapists seeking peer support, Q&As, and real-world resources.

  • Private Practice Lab

    A 90-day implementation program with step-by-step guidance on building private pay demand.

  • Aligned Practice Blueprint

    A comprehensive course for setting up a therapy business from scratch.

Who is this for?

  • Therapists building private practices
  • Mental health pros leaving agency work
  • Clinicians ready to go private pay

About the creator

Krysteena Wilson picture

Krysteena Wilson

Therapist and Founder of Align Therapy Shop

Krysteena Wilson is a therapist and business coach who founded Align Therapy Shop after transforming her own career from financial struggle to running a thriving boutique group practice with nine income streams. She built the platform specifically to...