The Build
Watch us build an AI-run business, and build yours with us
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Most people learn AI from a list of tips. Then they go back to work and nothing changes.
The Build is different. Stanley Henry, founder of attn:seeker, is building an AI system that runs his whole agency, and he shares the build as it happens. Screen recordings, the skills he makes, what works and what breaks. You take the parts you want and build your own.
Members also get the AI news worth knowing, our social media webinars, and live Ask Me Anything calls where you can ask Stanley literally anything.
Outcomes
- Build an AI brain that does real work in your business
- Steal the systems we run at attn:seeker
- Keep up with AI news without the noise
- Grow your audience with our social media playbooks
What's included?
Build Updates
Stanley building his brain, raw and as it happens, with how to build yours
Live AMAs
Drop in and ask Stanley anything
AI and Social Media Webinars
Every AI and social media webinar we run, live or on replay
Skills and Templates
The files we use, ready to copy
AI News
What changed this week and what it means for you
Ask Stanley
Post a question any time
Who is this for?
- Business owners who want AI to run real parts of their business
- Founders who want to see how a working agency uses AI, not theory
- Marketers who want AI and social media skills in one place
About the creator

Stanley Henry
Founder of attn:seeker. Building an AI-run agency in public.
attn:seeker is a social media agency, founded in Aotearoa New Zealand in 2019. We work with challenger brands around the world. Stanley Henry, our founder, is rebuilding the agency to run on AI, and he does it in public. The Build is where he shares...