B2B Sales Lab
Peer and practitioner coaching for B2B reps working real, stuck sales deals
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B2B Sales Lab is for salespeople carrying a quota without enough coaching around them. Instead of another course library or generic sales tips, it is a working lab where members bring real prospecting problems, stalled deals, discovery questions, and negotiation issues, and get practical next steps from experienced sales leaders and peers.
Built by the hosts of the Two Tall Guys Talking Sales podcast, the Lab combines live coaching calls, peer deal feedback, discussion spaces, a member directory, and practical resources. Members do not need to live inside the community to get value: post one deal situation, read a few discussions, or join a live call when your schedule allows.
Outcomes
- Get stuck sales deals unstuck faster
- Build sharper discovery and negotiation skills
- Diagnose why a deal really stalled
- Ask better questions before your next call
- Gain direct coaching from real sales leaders
What's included?
Community & Discussion Spaces
Access to the community and discussion spaces to bring real sales situations and read what other reps are working through.
Live Coaching Calls
Live coaching calls you can join when your schedule allows, with no attendance requirement.
Peer Deal Feedback
Peer deal feedback on stuck, stalled, or ghosted deals, including what to ask next and whether the deal is still worth pursuing.
Practical Resources
Practical resources and frameworks members can apply directly to their next sales conversation.
Member Directory
A member directory for connecting with other B2B sales reps and leaders inside the Lab.
Gamification System
A gamification system built into the community for tracking engagement and progress.
Who is this for?
- B2B sales reps carrying a quota without enough coaching
- Sellers with a stuck, stalled, or ghosted deal right now
- Newer reps still developing their sales judgment
- Experienced reps who want sharper discovery and negotiation skills
About the creator
B2B Sales Lab
Practitioner-led coaching lab for B2B sales reps and their real deals
B2B Sales Lab was built by the hosts of the Two Tall Guys Talking Sales podcast, Sean O'Shaughnessey and Kevin Lawson, after 200+ episodes and thousands of conversations with B2B sales professionals. They started the Lab because too many salespeople...