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BETTER

Access proven leadership systems, expert coaching, and peer accountability

Community
Lead with confidence
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The BETTER Community is an exclusive membership where athletic leaders from every level of sport receive science-backed culture and performance systems to level up their mindset, leadership and performance. Through monthly live coaching calls and focused Q&A sessions, you’ll receive direct guidance from Kevin DeShazo and Seth Kindig, consultants to some of the top teams in the country. Our concise playbooks and templates remove ambiguity - ensuring you can apply insights immediately and confidently, no matter your level of sport.

Inside the community, you’ll unlock in-depth courses on becoming better leaders who build championship culture, each paired with downloadable team exercises. You’ll engage in monthly small-group discussions for hands-on practice and peer feedback, and access an ever-growing resource library of templates, checklists, and video tutorials. With ongoing support, you’ll drive tangible improvements in your program and professional growth.

Outcomes

  • Quickly implement proven playbooks for immediate results
  • Elevate your team’s culture and boost performance
  • Build stronger leadership confidence and presence
  • Expand and connect with a powerful professional network

What's included?

  • Monthly Live Coaching Calls

    Interactive sessions with Kevin, Seth and other sports leaders.

  • In-Depth Playbooks

    Step-by-step frameworks for culture, resilience, communication and performance.

  • Resource Library

    Downloadable templates, checklists, and video tutorials.

  • Weekly discussions and exercises

    Each week we put a new exercise in based on the leadership tool we are focused on that month.

Courses

Culture Playbook

2 sections • 12 lessons

Who is this for?

  • High school and collegiate coaches
  • Athletic directors and program managers
  • Coaches seeking structured, results-driven support

About the creator

Kevin DeShazo picture

Kevin DeShazo

Athletic Leadership Coach turned Community Builder | Founder of BETTER

I’m Kevin DeShazo, and after two decades coaching at the high school and collegiate levels, I recognized that athletic leaders needed more than theory—they needed proven systems and peer support. Leveraging my experience as an Athletic Director and h...

BETTER | Circle Discover