Changing the Narrative: Run It Like A Business Academy
Proven strategies to increase audiences and revenue at arts organizations
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Run It Like a Business Academy is the deep-dive program for arts leaders who are ready to stop managing scarcity and start building real revenue. It delivers the top strategies Aubrey Bergauer has used — and taught to hundreds of clients — to grow audiences, expand donor bases, and create the kind of financial stability that lets an organization focus on its artistic mission.
The program is built around the conviction that the best arts organizations don't choose between artistic excellence and business discipline — they combine them. Every strategy inside is backed by research and proven across a wide range of institutions, from small community ensembles to organizations with hundreds of millions in budgets.
Outcomes
- Grow audiences and expand donor bases
- Apply research-backed revenue strategies
- Build a financially resilient arts org
- Lead with a customer-centric approach
What's included?
Revenue Growth Strategy Curriculum
Step-by-step instruction on audience retention, donor development, subscriptions, earned revenue, and the flywheel model that drives sustainable growth.
Research-Backed Frameworks
Every strategy is drawn from current research and proven performance across arts organizations with budgets from startup scale to $300M+.
Case Studies and Real Examples
Concrete examples from Aubrey's work at the California Symphony, Seattle Opera, and Bumbershoot Festival, showing what the strategies look like in practice.
Members-Only Discussion Forum
Access to a private space for peer exchange, ongoing questions, and connection with a network of arts leaders working on similar challenges.
Who is this for?
- Executive directors and senior leaders who want to grow revenue without compromising the art
- Development professionals looking for proven donor acquisition and retention strategies
- Marketing directors ready to move beyond guesswork and toward systems that compound
About the creator
Aubrey Bergauer
Founder of Changing the Narrative | Bestselling Author & Arts Leadership Strategist
Aubrey Bergauer is a results-driven arts executive widely recognized for transforming struggling performing arts organizations into financially thriving ones. As CEO of the California Symphony, she doubled audience size and nearly quadrupled the dono...